Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.

Professor JRuiz‘s insight:

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together a detailed plan that outlines their marketing goals — as well as the steps needed to accomplish them.

 

The standard components of an effective marketing plan can vary depending on who you ask. Here is my recommended five-step process for developing a marketing plan that will help you achieve your goals for business growth.

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