27 expendable phrases to slash from your copy | Articles | Home

See on Scoop.itEDUCADOR: “Out of the Box”

Readers are pressed for time, so stop muddling your point. Cut these speed bumps from your copy today—and every day.

Professor JRuiz‘s insight:

Wordiness is everywhere—in emails, ad copy, press releases, and websites.

Even as more people skim and scan than actually read our content, we have clients and bosses who think the more words the better. But readers are busy. Unnecessary words slow them down. Every word should matter.

Some words and phrases do no work; they’re slackers. Deleting them doesn’t hurt your meaning; it often improves the readability of your content.

See on www.prdaily.com



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