As influence marketing becomes more mainstream, organizations everywhere are facing pressure to work with social media influencers. If you’ve identified a few that can bolster your brand, but you’re not sure exactly how to maximize them, you’re not alone. Before trying to engage, think about exactly what it is you’re trying to accomplish by interacting. Whether you’re looking to build brand recognition, create buzz about a new product, or simply start a conversation, here are a few great strategies that can help make the most of social media influencers, building powerful advocates for your brand. Read more….
Fuente: Digital Marketing Blog