3 Smart Strategies for Making the Most of Social Media Influencers | Adobe

As influence marketing becomes more mainstream, organizations everywhere are facing pressure to work with social media influencers. If you’ve identified a few that can bolster your brand, but you’re not sure exactly how to maximize them, you’re not alone. Before trying to engage, think about exactly what it is you’re trying to accomplish by interacting. …

Los 10 principios del ‘engagement’ con el cliente

'Engagement', ese compromiso incondicional que las marcas ansían sentir de sus clientes. El toque final que hace brillar cualquier estrategia de 'marketing', ese sentimiento que impulsa a los clientes a elegir nuestra marca, frente a la competencia, y se registra en última instancia en las cifras de ventas.... Los 10 principios del 'engagement' con el …